Three startups in and around the natural stone industry

The natural stone supply chain must increasingly focus on young people, start-ups and principles of the circular economy, bringing innovation into a traditional sector. So, for the first time, Marmomac in 2019 presented startup enterprises, whose products or services are closely related to the natural stone branch. The following are the names of the three starters and their areas of activity.



Fili Pari is the company name of two Italian designers who are making marble wearable. Their innovative material called Veromarmo uses marble meal, a byproduct in the cutting process. The stone-meal is put through a complex process and then can be combined with other fabrics to produce e.g.: wind-breakers or raincoats Fili Pari embraces the circular economy values, combining research and innovation to improve the well-being of the Earth and its people by updating the product life cycle. The love for the territory translates into the desire to enhance the raw materials, using products and by-products of the Italian stone industries, transforming waste into opportunities in full respect of the circular economy.


Catalyst Group dedicated their work to the use of stone-meal turning them into building blocks. CATALYST is an innovative start-up that adopts sustainable principles of architecture, placing the focus on respect for the territory and soil consumption. It priorities recycling inert materials deriving from the demolition of existing buildings and their reconstruction, on-site, as well as the use of residues from stone excavation. It applies an innovative on-site production system for the materials required for new construction, it leads to high energy savings, it prevents C02 emissions resulting from processing and transportation.


Stonepromoter is the world’s first Natural Stone Search Engine. It is a service designed for the benefit of the Natural Stone industry. Users can search and find almost any type of Natural stone, Marble, Granite, Onyx, Travertine, Sandstone etc., easy fast and completely free. They can narrow down their results by using our powerful filters. They can search by size, Blocks, Slabs, or Tiles, by Material type or even by color. Then in just one click they can reach the supplier of a specific material and come to a deal in no time at all.

But what happens if they don’t find the stones they need?
In this case StoneAlert comes in action! The StoneAlert is a feature designed to make it even easier for the users to find what they look for. Customers create a request message describing what stones they are looking for, and their specifications for free. Then we forward this message to ALL our stone suppliers and they reply back with offers. Stonepromoter is a communication channel between those related with the Natural Stone Industry!